Fonts in Use: Imperfect Font Adds Charm to Edgard & Cooper’s Clever Instagram Posts

Fun Fonts for a Fun Pet Food Company

 

I love seeing my fonts show up in the world, especially when they’re paired with something as fun as pets.

 

 

Edgard & Cooper, a pet food brand known for its colorful packaging, playful voice, and wholesome ingredients, recently shared an Instagram series using Imperfect. Their brand uses friendly, modern design, so seeing them mix polished pet photography with a relaxed handwritten font felt like such a nice fit.

 

 

The series features adorable, editorial-style pet portraits. 

The pet photos look polished and expressive, and Imperfect font used for the quotes adds a warm, casual touch that makes the posts feel more human.

 

 

One of my favorites is a cat named Mr. Butters saying, “My taste buds have the zoomies right now.” Another good one is “Should’ve asked for a doggy bag. But it was soooooo goooood.” from Pierre the dog. The combination of classy photos and a handwriting-style font gives the posts a really fun personality. The unexpected reviews from pets definitely made me smile.

 

 

Imperfect is a handwritten sans serif I drew by hand, including alternates to keep it feeling loose and natural. It was inspired by things I love like vintage imperfect printing, doodling, and handwritten notes. It works really well for logos, quotes, titles, and anything that needs a handmade touch.

I was super excited to see Edgard & Cooper use it in their Instagram series. Their brand blends professionalism with playfulness and I think It’s a really nice balance that is a great fit for Imperfect font.

Check out Edgard & Cooper’s clever food and Instagram posts here.

If you use any Studio Funshop fonts in something fun, send it my way here. I love seeing how people use them and might include it in a future Fonts in Use post.